Enhancing the festive shopping experience by offering a wide selection of precious and fashion jewelry, Amazon Fashion on Saturday unveiled the launch of Tarun Tahiliani's Lifestyle Jewellery line on Amazon.in.

Commenting on the launch, Mayank Shivam, Category Leader at Amazon Fashion, India said: "We have successfully built the largest online store for precious and fashion jewellery in India with a curation that suits a variety of tastes and style preferences of our customers.

"Today, our consumers can access a wide range of jewellery selection as we offer easy and a reliable shopping experience on Amazon.in. This launch reinforces our commitment to offer the best to our customers as brands and designers equally prefer us to offer their latest selections on our platform.

This new line of handcrafted silver based jewellery unites semi-precious stones, pearls and other materials.

Each handcrafted piece is finished to designer standards and shaped to suit the taste of today's fashion forward women, who is equally comfortable adapting to new trends.

From necklaces, earrings, bracelets, rings to maang tikas, hair accessories, hand chains and baju bandhs, customers can pick their favorite jewellery from over 100 styles available from the designer's collection.