When you do six shows a year, there's not enough time for creative enterprise, an industry expert had once said. The #Indian_fashion_industry is also undergoing the same concern as the growing demand has boosted #fast_fashion -- resulting, as many designers say, in mindless consumerism and environmental hazards.
The fashion industry was estimated to be worth over Rs 720 crore ($110,000) in 2015.
It is said to be growing rapidly, with two major fashion weeks happening bi-annually, and several other city-specific, smaller but significant extravaganzas, giving a chance to hundreds of designers catering to couture, pret, kids wear, resort wear, mens wear, lingerie and the accessories sector. And, with the arrival of international brands like H&M, Forever 21 and Zara in India, a new generation of shoppers is on the rise.
And to cater to that, industrial involvement -- leading to pollution -- is becoming rampant.
Designer Rahul Mishra, who has now become one of the most sought after Indian names in the fashion industry internationally, explained: "In every market, anything that sells in the economy, is either for a service or for consumption.