For the first time, social media giant #Facebook and its photo-sharing service #Instagram will showcase videos and photos from the red carpet as well as from backstage during the 74th #Golden_Globe_Awards_2017.
In a partnership with the Hollywood Foreign Press Association (HFPA), Facebook will let fans watch full 360-degree videos of celebrities' red-carpet experience while Instagram is teaming up with fashion photography duo Mert and Marcus to shoot the action backstage as the Golden Globe Awards goes live from California on January 8 (4:30 am India time on Monday).
"The goal is to make Facebook and Instagram go-to hubs for video and other content from the Golden Globes and celebrities -- and further the company's broader aims of boosting user engagement and growth on both platforms," a report in Variety said on Friday.
Twitter has also partnered with HFPA to host a live-stream of the red carpet at goldenglobes.twitter.com.