Go trekking is the new credo for Uttarakhand Tourism, as it aims to garner more footfalls to the hill state.
Faced with falling numbers and shaken confidence of its annual Chaar Dhaam Yatra to Gangotri, Yamunotri, Kedarnath and Badrinath after the devastating floods three years ago, the tourism department here has fixed its eyes on vast trekking areas which are drawing foreigners and Indians alike.
Officials privately admit that despite much improvement in infrastructure following flash floods in 2013 and subsequent weather turbulence, people from outside the state were vary of the annual pilgrimage owing to fear, forcing the mandarins in the government to think of "alternate plans".