Thursday, 22 December 2016

One in four Indians receives unwanted gifts: Survey

If you find yourself with an assortment of gifts that are of no use to you at the end of this #festive_season, youre not alone. The average incidence in India of receiving an unwanted gift in 2016 was 26 percent compared to 16 percent, says a survey.

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A survey done by OLX and IMRB, a multi-country market research, reveals that the trend of receiving gifts that one finds of no use is on the rise. 

The average incidence rate of receiving an unwanted gift is on the rise by 26 percent in 2016 compared to 16 percent in 2014, said a statement. 

Indians are also increasingly re-gifting the gifts they do not want. As many as 24 percent of the surveyed households said that they re-gift their unwanted gifts. In addition to this, 14 percent admitted to throwing their unwanted gift items away, seven percent said they sell them while five percent claimed that they give it away as a part of charity. 
"Gifting is such an integral part of socialisation in India that it led us to find out about the gifts that are of no use to the recipient. We discovered that a majority of such gifts are either lying unused at home or are re-gifted," said Amarjit Singh Batra, CEO, OLX India.

"Thoughtless gifting and re-gifting have increased in the last one year, leading a large number surplus gifts in Indian households," he added.

The suvery was done across 16 cities with 5,800 people.

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