Director-producer-writer and music director #Hrishikesh_Pandey has worked on several powerful campaigns dedicated to Indore city as well for India. In June, He had directed the video song 'School Chale Hum' for the Madhya Pradesh Government.
He said, "Film makers are mirror of the society, I take it as a responsibility to act upon the social issues. I am trying to bring small-small social issue in a video-friendly manner, and I hope it can also be carried by an individual to help in our nation's development.
I started with a video song 'School Chale Hum', the song was crooned by singer Shaan, recently I did another video song 'Vanar Sena', it is major social issue of Open Defecation, recently, we have started this campaign in Indore and I am very happy to see the megastar Amitabh Bachchan to also support PM Modi's Swachh Bharat Mission."
Hrishikesh has also directed a video song “Vanar Sena” which is based on the concept and story by P. Narahari who is an IAS officer.
Hrishikesh added, "It was based on the true story of "Indore Swachchta Sangram" which lead to Indore (Rural) becoming 100% Open Defecation Free (ODF) under Swachch Bharat Abhiyaan by 25th January 2016."
The video showed small kids represented as Vanarsena giving the message to people to stop defecating in the open. Film maker and Music Director Hrishikesh Pandey has written the lyrics and composed the music of the song.
Last but not the least, Hrishikesh has also developed 'Swachch Indore', a song sung by Dev Negi. This song has been made for the Municipal Corporation of Indore on similar lines of Modiji’s Swachch Bharat Abhiyan.
Hrishikesh's production house Hribom has created numerous videos highlighting several issues for the city of Indore and also for our country like bus service, blood donation, organ donation, road safety and use of helmets, “Respect woman” highlighting eve-teasing and women empowerment.
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