The store is supported with an eclectic range of products from various categories such as electronics, fashion and lifestyle, home and kitchen, and general utilities available at discounts as high as 80 per cent.

ShopClues' customers can buy products such as pure cotton Kasavu saris, plain white men's dhotis, jewellery, multi-utility vegetable cutters, idli makers and everything that's associated with the festive season.

Nitin Kochhar, Vice President - Categories, said in a statement: "Onam is widely hailed as a festival of collective joy, harmony and enthusiasm which is supported by festive rituals, dance and music as well as traditional cuisines. 

"We mark the launch of the Onam Store on our platform as a reverberation of the unique spirit of the festival throughout the country. With the launch of a special store, we continue with our aim to foster a deeper connect with our consumers by enhancing their celebration during important festivals close to their hearts."