Brooks Brothers set to dress up Noida's chic men

The classic American clothing brand Brooks Brothers has opened its first Red Fleece by Brooks Brothers store here.

The store is spread over 2,000 sq.ft. area on the ground floor of Mall of India, Noida and offers both classic and contemporary menswear wardrobe solutions.

Red Fleece by Brooks Brothers, a youthful take on the classic Brooks Brothers style, is rooted in tradition. 

Anand Nair, Business Head, Brooks Brothers India, said in a statement: “As America's oldest retailer, Brooks Brothers has long been a fashion innovator. We are excited to bring Red Fleece by Brooks Brothers to Noida. 

"The Indian customer loves colour and should find an immediate connect with Red FleeceÂ’s playful spirit, inherent in its bright hues. With more work places endorsing smart casuals as the dress code, the launch of this store is well timed." 

"With the opening of the new store we have expanded our retail footprint to 10 stores in the country, with seven mainline Brooks Brothers stores and three Red Fleece by Brooks Brothers stores," he added.

In Noida, the brand has launched its Spring Summer 16 collection offering both formalwear and casualwear, including suiting separates, sport coats, trousers, shirts, denims, ties, polos, shorts, knits, shoes and accessories.

Established in New York City in 1818, Brooks Brothers offered ready-to-wear clothing and has continued throughout history with product introductions including the non-iron shirt and the original button-down collar. 

Over the years, Brooks Brothers has dressed 39 US Presidents including Abraham Lincoln, John F. Kennedy, Bill Clinton and Barack Obama.

In India, Brooks Brothers has a joint venture with Reliance Brands.