Inspired by his fourth studio album "Views", the visual features a bloodied Drake along with celebrities like model Fanny Neguesha and singer Kyla Reid as they are engulfed in a gritty world filled with sex, guns and money, reports eonline.com.

The project was reportedly filmed in Johannesburg, South Africa in July. 

The Apple Music exclusive video was scored by Noah 40 Shebib and directed by Anthony Mandler, a renowned music video director with prominent ties to singer Rihanna.