LFW unveils #MadeinAssam initiative

Lakmé Fashion Week #LFW has launched a Sustainable Fashion and Indian Textiles initiative for its Winter/Festive 2016 season with fashion destination Ogaan here. Also unveiled was a #MadeinAssam initiative to link northeast textiles to mainstream designer retail market.

An exclusive preview of textile, handloom and sustainable fashion designers and labels showcasing at the upcoming LFW Winter/Festive 2016 was held at the designer retail store Ogaan in Hauz Khas village here.

Sanjay Garg from Delhi, Anavila from Mumbai, Vrisa from Jaipur, Pella from Bengaluru and Padmaja from Mumbai showcased outfits from their upcoming Winter/Festive 2016 handloom collections and reinforced their commitment to working with weavers and crafts of the country.

LFW has been promoting Indian handlooms and textiles under a focussed programme since 2012 for the past nine seasons. This is in line with the key objectives outlined by the Ministry of Textiles to link handlooms with fashion design and create premium quality merchandise for the modern market.

The event had a special unveiling of #MadeinAssam initiative in collaboration with the Northeast Fashion and Design Council as part of the theme this season to celebrate northeast India's rich heritage of crafts and textiles.

In the #MadeinAssam initiative, young Assamese designer Pranami Kalita, National award winning woman weaver Anuradha Pegu and NGO Aagor by Ants Craft that is entrenched in the empowerment of tribal women weavers, came together to set the tone for the LFW Textile Day and a pre-cursor to a sustainable fashion endeavour.

Jaspreet Chandok, Vice President and Head (Fashion), IMG Reliance, said: “The aim is to deepen buyer and designer engagement and bring a slice of the Lakmé Fashion Week excitement to consumers, while enhancing the business of fashion.”

The sustainable designers who were part of the Ogaan preview will be showcasing their collections later this month as part of the SFIT (Sustainable Fashion and Indian Textiles) initiative happening on August 25 at the gala.