"I think I was a fashion victim 10 years back. I had absolutely no idea about what to wear or where to buy. I didn't have any knowledge of Google or social media where you could discover what's going on," Shahid said here. 

He launched his fashion brand on Tuesday here, and it will be exclusively available on Abof.

The actor said: "I would wear a bright yellow T-shirt, tight jeans and boots, and thought it was cool. So, it's been a long journey. In last 2-3 years, I understood a little bit about style and wanted to express myself in the fashion line."

Talking about the brand, the "Udta Punjab" star said: "SKULT is something very close to my heart. It is about freedom, freedom of expression, movement and street style."

On personal front, Shahid and his wife Mira Rajput welcomed their first child, a daughter, in August. 

And work wise, he will be seen in Vishal Bhardwaj's upcoming period drama "Rangoon", and will soon start shooting for Sanjay Leela Bhansali for the upcoming magnum opus "Padmavati".